GULF and AIS Launch ‘Thai Football for Thais’ Initiative to Empower Youth and Strengthen Community Football

Gulf Development Public Company Limited (GULF) and Advanced Info Service Public Company Limited (AIS) are reinforcing the commitment to elevate Thai football from its grassroots, launching the ‘GULF-AIS Thai Football for Thais: Passing the Ball, Fulfilling Dreams’ initiative. This nationwide project will distribute professional-grade footballs to Thai League clubs for dissemination to local schools, leveraging the power of sport to unlock potential, inspire the next generation, and promote social equity.

This collaboration unites two of Thailand’s leading corporations, both firm believers in the power of opportunity. By focusing on community-level football—the crucial starting point for future professional athletes—the initiative offers more than just sports equipment. It provides a powerful tool to encourage constructive use of leisure time, promote healthy and active lifestyles, and instill the enduring values of teamwork and discipline.

The program will deliver footballs through key Thai League clubs, including Khon Kaen United, Chonburi FC, Singha Chiang Rai United, Chamchuri United, and Nara United, ensuring they reach schools within their local communities. The initiative was officially launched at a kick-off event on March 10 at Chulalongkorn University Stadium. The ceremony was led by Mr. Tanon Tantisunthorn, Chief Public Affairs Officer at GULF, and Mrs. Saichon Submakudom, Chief Corporate Communication Officer at AIS. They were joined by Professor Wilert Puriwat, President of Chulalongkorn University, and enthusiastic local youth, filling the event with an atmosphere of optimism and determination.

Mr. Tanon Tantisunthorn, Chief Public Affairs Officer at GULF, stated, “At GULF, we see football as more than a game; it’s a powerful vehicle for instilling discipline and creating future opportunities for our youth. By providing professional-grade footballs, we are passing on a tangible opportunity for children to hone their skills and chase their dreams. We are committed to fostering the sustainable growth of Thai football from the ground up, believing that a strong community foundation is essential for building a respected and formidable presence for Thailand on the international stage.”

Mrs. Saichon Submakudom, Chief Corporate Communication Officer at AIS, added, “AIS recognizes that Thai children possess immense potential and a passion for football that rivals any nation. However, many communities still lack access to quality equipment and opportunities. The ‘GULF-AIS Thai Football for Thais’ project was conceived to bridge this gap. Each football we donate is a symbol of our collective encouragement. We hope they will serve as the spark that ignites dreams, inspiring children to practice, grow, and one day become a driving force in the future of Thai football.”

This partnership between GULF and AIS reinforces a shared vision for corporate responsibility that transcends business objectives. It highlights an unwavering commitment to enhancing the quality of life for all Thais, strengthening the bedrock of society, and serving as the "wind beneath the wings" to help the nation’s youth achieve their dreams.